Tapaya vs Teya
Teya is a card machine and bundled business account for small businesses. Tapaya works for both sides of that trade: merchants take Tap to Pay on the phone or tablet they already own, and software companies embed the same infrastructure under their own brand.
How Tapaya and Teya differ
Teya and Tapaya both serve merchants directly. Teya sells a card machine bundled with its own business account. As a direct merchant, Tapaya works on the phone or tablet you already own, from 1.39% blended, with no monthly fee, no hardware to buy and no lock-in, approved in as little as 48 hours. Tapaya also goes one step further: the same infrastructure is available as a white-label SDK, so a software company that wants to embed in-person payments into its own product, rather than sending merchants to a separate app, can do that too, something Teya doesn't offer.
| Capability | Tapaya | Teya |
|---|---|---|
| Who it's built for | Direct merchants who want to take payments on a device they already own, and software companies that want to embed payments into their own product (POS vendors, vertical SaaS, marketplaces, banks, fintechs, kiosks/ERP). | Small and micro businesses across Teya's European markets that want a card machine and a business account in one sign-up. |
| Embeddable under your own brand | Fully white-label, your app, your UI, your name end to end. Customers never see Tapaya. | Teya is the brand and the product; it isn't designed to be resold as your own payments product under your brand. |
| Supported devices | Any commercial Android device, phones, tablets, kiosks and enterprise handhelds, using hardware you already deploy. | Teya's own card machine, plus Tap to Pay on supported phones in its markets. |
| Path to embedding payments | The same infrastructure is available as a white-label SDK, so if you ever want to embed payments into your own product instead of using the app directly, you can, under your own brand. | No white-label or embeddable option; Teya is a closed merchant product. |
| Business account bundling | Payments only, by design, no monthly fee and no lock-in, whether you're a merchant using the app directly or a software company embedding the SDK inside a product that already owns the merchant relationship. | A business account, cash advances and card machine are bundled into one Teya sign-up. |
| Certification, PCI & compliance | Card-network certification, acquiring and per-market compliance come pre-integrated under the SDK so you can ship a payments product. | Handled by Teya as part of its merchant product. |
| Best fit | You're a merchant who wants transparent pricing and no lock-in on a device you already own, or a software company that wants the same infrastructure under your own brand, Tapaya works for either. | You're a small business that wants a card machine and a business account from one provider, without integration work. |
Who it's built for
- Tapaya
- Direct merchants who want to take payments on a device they already own, and software companies that want to embed payments into their own product (POS vendors, vertical SaaS, marketplaces, banks, fintechs, kiosks/ERP).
- Teya
- Small and micro businesses across Teya's European markets that want a card machine and a business account in one sign-up.
Embeddable under your own brand
- Tapaya
- Fully white-label, your app, your UI, your name end to end. Customers never see Tapaya.
- Teya
- Teya is the brand and the product; it isn't designed to be resold as your own payments product under your brand.
Supported devices
- Tapaya
- Any commercial Android device, phones, tablets, kiosks and enterprise handhelds, using hardware you already deploy.
- Teya
- Teya's own card machine, plus Tap to Pay on supported phones in its markets.
Path to embedding payments
- Tapaya
- The same infrastructure is available as a white-label SDK, so if you ever want to embed payments into your own product instead of using the app directly, you can, under your own brand.
- Teya
- No white-label or embeddable option; Teya is a closed merchant product.
Business account bundling
- Tapaya
- Payments only, by design, no monthly fee and no lock-in, whether you're a merchant using the app directly or a software company embedding the SDK inside a product that already owns the merchant relationship.
- Teya
- A business account, cash advances and card machine are bundled into one Teya sign-up.
Certification, PCI & compliance
- Tapaya
- Card-network certification, acquiring and per-market compliance come pre-integrated under the SDK so you can ship a payments product.
- Teya
- Handled by Teya as part of its merchant product.
Best fit
- Tapaya
- You're a merchant who wants transparent pricing and no lock-in on a device you already own, or a software company that wants the same infrastructure under your own brand, Tapaya works for either.
- Teya
- You're a small business that wants a card machine and a business account from one provider, without integration work.
One platform, two ways to use it
Teya sells one thing: a finished card machine and business account for merchants, sold under the Teya brand, with no path from there to a white-label product for a software company that wants to build something bigger. Tapaya works both ways. A merchant can sign up directly and start taking Tap to Pay on a device they already own, at a transparent rate with no lock-in. A software company can embed the same infrastructure as an SDK and present its own branded payment experience instead, with Tapaya handling certification, acquirer connections and per-market compliance underneath either way.
Choosing the right tool
Choose Tapaya when
You're a merchant who wants to take Tap to Pay on the phone or tablet you already own, at a transparent blended rate with no monthly fee, no hardware to buy and no lock-in, approved in as little as 48 hours. Or you're a software company that wants in-person payments to be a native, branded part of your own product. Both run on the same infrastructure, so you're not choosing between the two, you can start as a merchant and later embed if your needs grow.
Choose Teya when
You're a small or micro business in one of Teya's markets that wants a card machine and a business account bundled from one provider, with minimal setup and no integration work. You don't need to embed or rebrand the payment experience inside a separate product of your own.
Questions, answered
Yes, on both sides. As a merchant, Tapaya's own app works on the phone or tablet you already own, from 1.39% blended with no monthly or hardware fees. As a software company, Tapaya is also a white-label SDK you can embed under your own brand, something Teya doesn't offer at all. Teya is aimed at small businesses that want a ready-made card machine and business account under its own brand.
No. Tapaya works for direct merchants too: sign up, verify your business, and start taking Tap to Pay on the phone or tablet you already own, no new hardware, approved in about 48 hours. The same underlying infrastructure is also available as an SDK for software companies that want to embed payments into their own product, it's one platform serving both audiences, not two separate products.
Teya is designed as its own merchant product with a bundled business account, not as white-label infrastructure to resell under your brand. Tapaya is built specifically for that: the payment flow renders inside your app, themed to your brand.
Teya operates in a number of European markets, including the UK and parts of Central and Southern Europe. Tapaya isn't tied to a single merchant network by market, it's an SDK a software company embeds and can deploy anywhere its own product operates, subject to acquiring and compliance coverage, while direct merchants sign up wherever Tapaya's own coverage (EU and GB) reaches.
Tapaya runs on any commercial Android device, including tablets, kiosks and enterprise handhelds. Teya centres on its own card machine plus Tap to Pay on supported phones in its markets.
See how Tapaya stacks up elsewhere
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Accurate as of 2026-08-25. Based on publicly available information; all product names and trademarks belong to their respective owners. Comparison based on publicly documented Teya product capabilities as of August 2026; capabilities, pricing and regional availability change over time, verify current details with each provider.